PRICE IT RIGHT FROM THE START

News at Ware & Co | 26/11/2025

  • Across the UK, the average difference between the initial asking price of a property and it’s final asking price is -2%.
  • Setting the right price from the start is crucial, with homes that stay on the market for longer typically seeing bigger discounts to the original asking price.
  • For properties listed for 0–3 months, the average reduction is just -0.6%, rising slightly to -1.0% for those on the market 3–6 months. But for homes listed for over a year, the average discount climbs significantly to -6.1%.
  • Across the regions, differences range from -0.5% in Scotland to -2.4% in the South East and -2.7% in Wales, with most markets sitting between -1.9% and -2.3%.
  • With the highest number of homes for sale in a decade and a Budget-related slowdown in activity, buyers currently have the upper hand, making realistic pricing more important than ever.



Source: Dataloft by PriceHubble, using Information Works, Land Registry, during the month of October 2025, Rightmove

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