CASH IS KING

News at Ware & Co | 23/05/2024


  • There is a strong presence of cash buyers in the market. 35% of sales in Great Britain are currently cash, compared to 30% the same month the year before.
  • The proportion of cash buyers has risen in all regions over the last year, with the exception of Scotland.
  • Higher mortgage costs have impacted affordability in the past twelve months, meaning cash buyers have an advantage.
  • The South West has the highest proportion of cash buyers at 43%, up from 35% a year ago. Meanwhile, London has the lowest share of cash buyers in the country at 27%, however this has still risen from 20% a year ago. Source: #Dataloft by PriceHubble, UK HPI. February 2024