Broadband speeds have a bearing on buyer choice
News at Ware & Co | 17/08/2020
- During lockdown internet users spent 18% more time on the internet. The importance of broadband speed to homemovers has increased and can be an important factor when choosing the next home.
- The increased importance of internet speed can be seen in take up figures. In 2019, 74% of home broadband connections were superfast products compared to 66% in 2018, 58% in 2017 and 49% in 2016.
- Dataloft's Homemover Survey revealed that for 16% of buyers, broadband speed had become more important than before lockdown.
- Vendors should consider improving internet speeds in their homes, often an easy change to make. Source: Dataloft, Ofcom