Call me back

1 in 10 Britons would sacrifice windows for lower house prices

Tue 27 Sep 2016

Running water, windows and ceiling lighting feature among the ‘home essentials’ Britons would ditch in a bid to make property prices more affordable, a new poll of would-be homeowners has revealed.

More than a quarter of first-time buyers (27%) are prepared to sacrifice running water, while one in ten (9%) would live without windows in exchange for more affordable property prices, according to a new survey.

The research was carried out by interior design brand, The team polled 2,137 Britons, all aged 18 or over.

All respondents were first asked, "Do you believe that house prices are too expensive?” The overwhelming majority, 97%, stated they did. Participants were then asked if they felt they had enough money for a house deposit: 41% revealed they were nowhere near the amount needed; 39% stated they did; and 20% said they were ‘almost there’.

To gauge the extremes Britons would go in order to lower property prices, participants were given a list of common housing features and asked which ones they would lose to make homes more affordable. The top five was revealed as:

1.      A garden – 38%

2.      Double glazing – 34%

3.      Central heating – 33%

4.      Running water – 27%

5.      Indoor plumbing – 19%

The poll also found that 9% would sacrifice natural light – by living in a house without windows – to lower its price.

When all respondents were asked how much they would expect a house’s price to be reduced after sacrificing one feature, the average answer was £15,000.

Tara Hall, spokesperson for Hillarys, said:

“High prices make it hard to step on the property ladder, so it’s no wonder many first-time buyers are willing to sacrifice what others might consider ‘home essentials’ to make buying more affordable.

“But the lengths many would-be homeowners are prepared to go is surprising: sacrificing a garden on your first home is one thing, but windows and running water is quite another!”

"Well done all at Ware and Co another property rented for me and one sold great work and lovely helpful staff. Thanks Andy"
Andy Mockridge

News Archive

December 2019

Prestine house close to Taunton Town Centre

November 2019


October 2019

Updated right to rent check guidance

September 2019

Do you have a four plus bedroom home in Cotford St. Luke to sell?

The number of prospective buyers increased in July

Lost keys found

August 2019

Mortgage approvals soar to decade-high in July

Ware & Company sponsor Taunton RFC

Superb family house on the northern outskirts of Taunton

July 2019

Boris Johnson wins race to be Tory leader and PM

David Ware, The founder of Ware & Company has sadly passed away

Stunning bungalow in Trull

May 2019

Ware & Co welcome two new members of staff to the team

April 2019

Our office refit is nearly completed

Ware & Company are expanding!

March 2019

Kingston St. Mary renovation project

February 2019

Marketing Properties for Sale

Market Activity

Four bedroom semi detached home with no onward chain

January 2019

Coming Soon - 4 bedroom detached house in Peile Drive

A busy start to the new year

December 2018

Merry Christmas and a happy New Year

Christmas Hamper Giveaway

A great week!

November 2018

Could the 100% mortgage be about to make a comeback?

Pristine family home in Bathpool


October 2018

Superb family home in Winston Close

Superbly updated family home in French Weir

September 2018

Government announce housing delivery fund

Customers increasingly want face-to-face contact with agents

August 2018

Congratulations Clare

UK rent prices to surge 15% by 2023 – RICS

July 2018

When it comes to social media, we've got all bases covered!

Online vs. High Street Estate Agents

Detached bungalow in Staplegrove with a swimming pool

Competition time

Japanese knotweed might not be scourge that home owners and estate agents dread

Superb bungalow with no onward chain

June 2018

Immaculate 3 storey family home for sale

What does the future hold for commonhold?


Fabulous home in Hoveland Park

May 2018

Fantastic Firepool apartment for sale

Stunning Bishops Hull bungalow

April 2018

Annual pace of house price growth picks up again as number of homes for sale stay at ‘desperately’ low level

Ruishton family home with no onward chain

Success in Blackbrook

Taunton Town Quiz

March 2018

Spring Statement highlights

For Sale: Superb five double bedroom home in Staplegrove Road

Have you seen our fantastic property tours?

February 2018

Detached 3 bedroom family home in Monkton Heathfield

January 2018

Taunton Town Charity Quiz

A buoyant start to the new year

Happy New Year

November 2017

Martin Jacobs joins the sales team

12-month countdown to escape second home stamp duty


October 2017

Fantastic family home in a sought after location

Parking spaces in central Taunton

September 2017

We are looking for a Sales Negotiator

August 2017

Simply stunning!

July 2017

Come and Join us at Taunton Live this weekend.

Fantastic sales period leads to property shortage

May 2017

Immaculate detached village property for sale

March 2017


February 2017

Lending to First-time buyers rises to a new high

December 2016

75% of our stock now sold stc

November 2016

Another four more properties sold stc this week!

October 2016

Spacious home in Staplegrove Park

Have you got our app yet?

September 2016

1 in 10 Britons would sacrifice windows for lower house prices

July 2016

We are looking for an Office/Lettings Administrator to join our team

Mortgage war as ten-year rates plunge to just 2.39pc

June 2016

Why Use a NAEA or ARLA Registered Agent?

Boost for first-time buyers as mortgage rates battle hots up

Spacious flat in a highly favoured area

May 2016

Sales success

April 2016

Celebrating 30 years

Fantastic six bedroom home in a popular village location